ROADvertising :: Advertising on GPS Devices

Q. What is NAVTEQ Direct Access™?

A. NAVTEQ Direct Access is a program for merchants and retailers to work
directly with NAVTEQ to have their POI (points of interest) locations confirmed in
the NAVTEQ core map database. This database is then released to hundreds of
customers that utilize maps in their devices, applications and/or websites.

Q. What are the benefits of NAVTEQ Direct Access™?

A. Guaranteed inclusion in the NAVTEQ® map which is distributed to hundreds
of mapping customers:
• 99% of locations included and verified
• Dedicated NAVTEQ account manager for hands-on assistance
• Prioritized data processing
• Direct Access Merchant website to access location data
• Extensive verification process
• We adjust, on average, ~30-50% of data received from merchants

 Q. How is my location data input into the NAVTEQ database?

A. Once you submit your data to NAVTEQ Direct Access, NAVTEQ will
verify each address and placement of your locations’ data in the NAVTEQ
map through a series of extensive quality assurance checks and verification
procedures and provide in the next quarterly release of the NAVTEQ database.

 Q. When will my locations be accessible to consumers?

A. NAVTEQ releases data to its customers on a quarterly basis. Our customers
then compile this data with their software and integrate it into their devices and
applications at varying frequencies. More details can be provided by your
account manager upon signing up.

Q. How will my location stay in the NAVTEQ database?

A. NAVTEQ Direct Access is administered on a subscription basis. NAVTEQ
will verify and maintain your location information in the NAVTEQ map as long
as you participate in the program.

For any other question about Direct Access™ which you cannot find on this page do not hesitate to contact us!